ABOUT US
At Pure Event Gear, we power unforgettable experiences with premium event equipment and professional expertise.
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At Pure Event Gear, formerly known as Pure Sound, was founded in 1997 by Pierre Griffioen with a mission to deliver exceptional service, top-quality equipment, and outstanding workmanship. What began as a sound and lighting provider for South African artists has evolved into a leading full-service event production company.
Today, with a skilled team of 16 permanent staff, we provide expert solutions for everything from intimate gatherings to large-scale productions. Our services include professional staging, rigging, audio-visuals, lighting design, and full technical support – all powered by cutting-edge gear and a crew that thrives under pressure.
From corporate galas and conferences to trade shows and festivals, we bring your vision to life — safely, professionally, and seamlessly.
Pure Gear. Pure Performance. Pure Event Power.
At Pure Event Gear, At Pure Event Gear, our vision is to redefine what’s possible in the world of live events. We believe that every event — whether it’s a small intimate gathering or a large-scale production – deserves the highest standard of gear, support, and execution. Our goal is to be the trusted name behind the scenes, empowering event planners, creatives, and production teams with the tools they need to turn imagination into reality. We aim to lead the industry not only through cutting-edge technology and top-tier equipment but through reliability, innovation, and a relentless drive to elevate experiences. In every cable we roll out, every light we rig, and every stage we build – we see opportunity to inspire and impress.
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Our Mission is Simple: to power events with precision, quality, and care. From the moment you reach out to us, we’re committed to being more than just a supplier – we’re your event partner. We specialise in delivering world-class staging, sound, lighting, and LED visuals that transform ordinary spaces into unforgettable experiences. With a focus on professionalism, safety, and efficiency, we ensure that every piece of equipment we provide is event-ready, expertly maintained, and operated by skilled technicians who understand the pressure and pace of live productions. Whether you’re planning a concert, corporate event, festival, or private function, Pure Event Gear is here to make sure everything runs smoothly – from setup to showtime and beyond.
The strength of Pure Event Gear lies in our team – a passionate group of professionals who live and breathe events. From veteran riggers and lighting designers to audio engineers, logistics managers, and technical support staff, every member of our crew brings specialised knowledge, creative problem-solving, and a deep commitment to excellence. We work seamlessly together, often behind the scenes, to ensure your event shines in the spotlight. Our team culture is built on trust, accountability, and constant learning – because we know the events industry never stands still. What sets us apart is not just our equipment, but the people who power it. When you work with Pure Event Gear, you’re not just hiring gear – you’re gaining a reliable, experienced crew that’s dedicated to making your event extraordinary.
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